Warner Bros. Launched A #TimeForTenet TikTok Challenge & TikTokers Delivered

This week, Christopher Nolan’s Tenet hits theaters in the cities where theaters have reopened. To get fans into the spirit, Warner Bros. and TikTok launched an interactive challenge for fans: The #TimeForTenet TikTok Challenge.

The challenge is this: Using Travis Scott’s “The Plan” from the Tenet soundtrack, TikTok users were challenged to make videos centered around the concept of inversion and time running backward.

It’s been a hit so far, with Warner Bros. reporting that the first 24 hours of the #TimeForTenet challenge videos generated an eye-popping 2 billion views. It’s currently trending worldwide on TikTok.

Here are some of the coolest responses to the #TimeForTenet TikTok Challenge from influencers and users. Check ’em out:

1. TikTok: @iamjoaskills

@iamjoaskills
It’s TimeForTENET. #WBPartner Rejoins le challenge maintenant et regarde @tenetfilm au cinéma. #테넷챌린지 #LlegaTenet #TENET逆行チャレンジ #TimeforTENET
♬ #TimeForTENET Challenge – The Plan – Travis Scott

2. TikTok User: @jnehring

@jnehring
It’s TimeForTENET. #WBPartner Join the challenge now and see @tenetfilm only in theaters. #테넷챌린지 #LlegaTenet #TENET逆行チャレンジ
♬ #TimeForTENET Challenge – The Plan – Travis Scott

3. TikTok User: @d3mstreet

@d3mstreet
It’s TimeForTENET. #WBPartner Join the challenge now and see @tenetfilm only in theaters. #테넷챌린지 #LlegaTenet #TENET逆行チャレンジ #TimeforTENET
♬ #TimeForTENET Challenge – The Plan – Travis Scott

4. TikTok User: @john_hollywood

@john_hollywood
#TimeforTENET throw it in reverse…
♬ #TimeForTENET Challenge – The Plan – Travis Scott

5. TikTok User: @drewdirksen

@drewdirksen
It’s TimeForTENET. #WBPartner Join the challenge now and see @tenetfilm only in theaters. #테넷챌린지 #LlegaTenet #TENET逆行チャレンジ
♬ #TimeForTENET Challenge – The Plan – Travis Scott

6. TikTok User: @aimyoncee

@aimyoncee
It’s TimeForTENET. #WBPartner Join the challenge now and see @tenetfilm only in theaters. #테넷챌린지 #LlegaTenet #TENET逆行チャレンジ
♬ #TimeForTENET Challenge – The Plan – Travis Scott

7. TikTok User: @broken_juggler

@broken_juggler
Wrapping a @wendys burger while it spins on a parasol , #fastfood #cheeseburger #TimeforTENET
♬ #TimeForTENET Challenge – The Plan – Travis Scott