The United States is a big, sprawling country with an enormously diverse mish-mash of cultures, tastes, and geographic predilections. Pop culture preferences can vary wildly from state to state. With October being the month that horror movies reign supreme, Kill the Cable Bill decided to take a look at each state to figure out which horror movies were of most interest to each state.
Their methodology incorporated a few tools and a strict date range. First, they looked at Rotten Tomatoes’ list of the 200 best horror movies of all time. Then, they looked at Google Trends from each state from October 1, 2019 through October 1, 2020 and utilized Mindnet Analytics to crunch the data. It’s important to note they didn’t focus on a state’s most searched for horror movie overall, but what horror movie each state searched for more than any other state. (In my opinion, it makes for a more interesting set of results than just getting 47 states returning Halloween or this year’s hit The Invisible Man as their most-Googled movie of 2020.) And as a small note, they also included the District of Columbia as its own state.
If you can’t see that graphic, you can check out the table below:
|Arizona||Night of the Comet|
|California||Theater of Blood|
|Connecticut||The Wicker Man|
|District of Columbia||The Devil’s Backbone|
|Illinois||I Walked With a Zombie|
|Indiana||The Cabinet of Dr. Caligari|
|Louisiana||Dr. Jekyll and Mr. Hyde|
|Michigan||The Devil’s Backbone|
|Mississippi||The Loved Ones|
|Missouri||The Bride of Frankenstein|
|New Jersey||The Devil’s Backbone|
|North Dakota||10 Cloverfield Lane|
|Ohio||Tucker and Dale vs. Evil|
|Pennsylvania||The Abominable Dr. Phibes|
|Rhode Island||The Invisible Man|
|South Carolina||An American Werewolf in London|
|South Dakota||La Llorona|
|Tennessee||Island of Lost Souls|
|Texas||The Devil’s Backbone|
|Utah||The Silence of the Lambs|
|Washington||Don’t Look Now|
|West Virginia||The Night of the Hunter|
|Wisconsin||The Love Witch|
|Wyoming||A Quiet Place|
They also found a few interesting trends in the data they looked at.
- Guillermo del Toro’s The Devil’s Backbone (2001) was the most sought-after movie in four states, Washington D.C., Michigan, New Jersey, and Texas.
- A number of states’ interest was rooted in horror movies either being set in or filmed in their states, such as Massachusetts and Jaws (filmed in Martha’s Vineyard, Massachusetts) or Colorado and The Shining (set in Colorado).
- The southeastern U.S. has had a low interest in horror movies compared to the rest of the country, at least in the last year. Florida has the least interest, followed by Georgia, the Carolinas, and Mississippi. Oregon, conversely, has been the most interested in horror.
It’s that last point I’m most interested in. If someone were to do a study of why Oregon has been so into horror this year and the Southeast has been so uninterested in it, I think that would be fascinating. Wouldn’t you?