{"id":7317,"date":"2019-05-12T17:42:14","date_gmt":"2019-05-13T00:42:14","guid":{"rendered":"http:\/\/blog-proxy.atomtickets.com\/movie-news\/?p=7317"},"modified":"2019-05-14T12:08:26","modified_gmt":"2019-05-14T19:08:26","slug":"could-detective-pikachu-finally-earn-pokemon-the-popularity-it-deserves-in-the-u-s","status":"publish","type":"post","link":"https:\/\/atomtickets.com\/movie-news\/pokemon-detective-pikachu-popularity-in-us\/","title":{"rendered":"Could &#8216;Detective Pikachu&#8217; Earn Pok\u00e9mon The Popularity It Deserves In The U.S.?"},"content":{"rendered":"<p><span data-contrast=\"auto\">As of right now,\u00a0<\/span><a href=\"https:\/\/www.atomtickets.com\/movies\/avengers-endgame\/284981\"><i><span data-contrast=\"auto\">Avengers: Endgame<\/span><\/i><\/a><span data-contrast=\"auto\">\u00a0is continuing to demolish box office records, <a href=\"https:\/\/www.atomtickets.com\/movie-news\/disney-sets-new-star-wars-trilogy-release-dates-bumps-avatar-2-again\/\">three more Star Wars films have been announced<\/a><\/span><span data-contrast=\"auto\">, and there isn\u2019t a parent in America that hasn\u2019t had haunting dreams plagued with incessant chants of \u201cMeeska\u00a0Mooska\u00a0Mickey Mouse.\u201d Disney is home to four of the top ten highest-grossing media franchises, but many in North America would likely be surprised to learn that Disney isn\u2019t at the top of the food chain &#8211; and not by a considerable margin, either.\u00a0<\/span><span data-contrast=\"auto\">Its highest performing property, Winnie the Pooh, sits at number three, a whopping $15 billion behind the adorable pocket monsters from Japan,\u00a0Pok\u00e9mon, who reign comfortably as the highest-grossing media franchise of all time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">But in North America, the franchise is still largely a niche interest for a number of reasons.\u00a0<\/span>Could <em>Detective Pikachu<\/em> help boost Pok\u00e9mon&#8217;s popularity in the U.S. on a permanent basis?<\/p>\n<h2>Pok\u00e9mon Has An Aesthetic Not Yet Embraced In The U.S. Like In Japan<\/h2>\n<p><iframe loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/09jhXlEg_tc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Explaining the Pok\u00e9mon phenomenon with <a href=\"https:\/\/www.atomtickets.com\/movie-news\/how-millennials-have-evolved-with-pokemon\/\">someone that lives in the United States and wasn\u2019t a child in 1998<\/a> is difficult, and adult fans of the franchise are under constant scrutiny by the generations that came before as well as many of their peers. When Nintendo unleashed <em>Pok\u00e9mon Red<\/em> &amp; <em>Blue<\/em> for the Game Boy to American players in 1998, it also brought along the broadcast of the Pok\u00e9mon anime series, with the highly successful trading card game following in 1999. If you haven&#8217;t stuck with the franchise through the decades that followed, you could be forgiven for believing the popularity of Pok\u00e9mon lived and died in the 1990s. But you\u2019d be wrong.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In the United States, animation (especially something as painfully adorable as Pok\u00e9mon) is often viewed as something solely for children. As players of the games grew older, many of them said goodbye to their Pok\u00e9mon companions and instead shifted their focus to more \u201cadult\u201d geared content. It&#8217;s common in\u00a0<\/span><span data-contrast=\"auto\">American culture to develop a \u201ctoo cool for kid\u2019s stuff\u201d attitude in the teen years. By\u00a0contrast, Japanese culture tends to place a higher value on animation and it maintains popularity regardless of age demographics. The\u00a0Japanese also have a cultural affinity for the quality of cuteness. There&#8217;s even a word for it: &#8220;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Kawaii\">kawaii<\/a><em>.<\/em>&#8221; So while a number of things factor into Pok\u00e9mon not yet gaining mainstream popularity in the U.S., the cultural differences certainly factor into it.<\/span><\/p>\n<h2>The Franchise Got Left Behind In American Video Games<\/h2>\n<p><span data-contrast=\"auto\">Take, for example, the general view of video games in America, particularly &#8220;kids&#8221; games. Video games are what may have skyrocketed Pok\u00e9mon into the public consciousness, and outside of officially licensed merchandise, video games are at the heart of Pok\u00e9mon\u2019s\u00a0financial success. However, video games, and more specifically, the Nintendo properties, are often viewed as childish. As a lifelong fan of the creatures, I\u2019ve lost count how many times someone has said in surprise, \u201cPeople still play Pok\u00e9mon?\u201d when I wear my proud \u201cMacho Man Squirtle\u201d enamel pin. And I can&#8217;t begin to describe the stares my girlfriend and I got when we made our very own Build-A-Bear Squirtle and\u00a0Eevee.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Compared to other classic childhood characters that have a sense of permanence in pop culture like Mickey Mouse or Wonder Woman or Winnie the Pooh, Pok\u00e9mon (namely, Pikachu) is still relatively new. The average age of a Pok\u00e9mon video game player is somewhere around 30, meaning they\u2019re part of the generation that discovered Pok\u00e9mon as children. The generations that came before are either aware of the phenomenon because of their children or missed the handheld gaming boom entirely. That is, until 2016.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2>Enter &#8216;Pok\u00e9mon GO&#8217;<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7318\" src=\"http:\/\/blog-proxy.atomtickets.com\/movie-news\/wp-content\/uploads\/2019\/05\/pokemon-go-anniversary-image-1024x597.jpg\" alt=\"\" width=\"1024\" height=\"597\" srcset=\"https:\/\/atomtickets.com\/movie-news\/wp-content\/uploads\/2019\/05\/pokemon-go-anniversary-image-1024x597.jpg 1024w, https:\/\/atomtickets.com\/movie-news\/wp-content\/uploads\/2019\/05\/pokemon-go-anniversary-image-300x175.jpg 300w, https:\/\/atomtickets.com\/movie-news\/wp-content\/uploads\/2019\/05\/pokemon-go-anniversary-image-768x447.jpg 768w, https:\/\/atomtickets.com\/movie-news\/wp-content\/uploads\/2019\/05\/pokemon-go-anniversary-image-500x291.jpg 500w, https:\/\/atomtickets.com\/movie-news\/wp-content\/uploads\/2019\/05\/pokemon-go-anniversary-image.jpg 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Before\u00a0<\/span><a href=\"https:\/\/www.atomtickets.com\/movies\/pokemon-detective-pikachu\/263686\"><i><span data-contrast=\"auto\">Detective Pikachu<\/span><\/i><\/a><span data-contrast=\"auto\">, the greatest surge in public consciousness since Pok\u00e9mon\u2019s\u00a0first introduction was with the advent of\u00a0<em>Pok\u00e9mon GO<\/em>\u00a0when over 500 million users downloaded the app. Publicly playing on a Gameboy or Nintendo DS as an adult is something many people may not be comfortable with (or can justify the expense), but just about everyone has a phone.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><em>Pok\u00e9mon GO<\/em>\u2019s mobile app was not only a fun and interactive way for fans of Pok\u00e9mon to connect with one another, but it was also a covert way for people to play a \u201cchildren\u2019s game.\u201d During the height of its popularity, I visited family for Thanksgiving to find my nearly 50-year-old aunt taking a long walk after dinner in order to play <em>Pok\u00e9mon GO<\/em>. She\u2019s never seen the anime, thrown a card, played a video game, or watched one of the films, but I\u2019ll be damned if she wasn\u2019t an avid and obsessed <em>Pok\u00e9mon GO<\/em> player.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Handheld gaming systems are where Pok\u00e9mon have lived and been the undisputed champions of since their introduction (Sorry, Mario), even while viewed as less-than within their own genre compared to console and PC games. The entire culture of American video gaming has shifted with the advent of live-streaming, favoring first-person shooting games or high fantasy battling. Pok\u00e9mon had all but been excluded from this phenomenon, given the games are predominately independent adventures. <em>Pok\u00e9mon GO<\/em> allowed the franchise to stay relevant, and the game is still going strong, reporting <a href=\"https:\/\/www.nintendoenthusiast.com\/2019\/01\/03\/pokemon-go-has-successful-2018-with-35-increase-in-revenue\/\">a 35 percent profit increase in December 2018<\/a> compared to the entire earnings of 2017.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">But even with\u00a0<em>Pok\u00e9mon GO<\/em>, the experience is still completely individualized play. For most people, memories of sharing controllers and having friends or older siblings \u201cbeat the hard level\u201d is a vital part of video game nostalgia. Pok\u00e9mon, however, is a totally solo adventure. There\u2019s no real way to have a communal experience playing Pok\u00e9mon on a three-inch screen. The community of Pok\u00e9mon fans was built by a shared love of the game, occasional trading\/battling, and shared strategies.\u00a0<\/span><i><span data-contrast=\"none\">Detective Pikachu<\/span><\/i><span data-contrast=\"none\">\u00a0will be the first time that Pok\u00e9mon fans will be able to go on a shared adventure together.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2>Will &#8216;Detective Pikachu&#8217; Finally Put Pok\u00e9mon On The Map In The U.S.?<\/h2>\n<div id=\"attachment_7218\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7218\" class=\"size-large wp-image-7218\" src=\"http:\/\/blog-proxy.atomtickets.com\/movie-news\/wp-content\/uploads\/2019\/05\/pikachu-review-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https:\/\/atomtickets.com\/movie-news\/wp-content\/uploads\/2019\/05\/pikachu-review-1024x640.jpg 1024w, https:\/\/atomtickets.com\/movie-news\/wp-content\/uploads\/2019\/05\/pikachu-review-300x188.jpg 300w, https:\/\/atomtickets.com\/movie-news\/wp-content\/uploads\/2019\/05\/pikachu-review-768x480.jpg 768w, https:\/\/atomtickets.com\/movie-news\/wp-content\/uploads\/2019\/05\/pikachu-review-500x313.jpg 500w, https:\/\/atomtickets.com\/movie-news\/wp-content\/uploads\/2019\/05\/pikachu-review-400x250.jpg 400w, https:\/\/atomtickets.com\/movie-news\/wp-content\/uploads\/2019\/05\/pikachu-review.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-7218\" class=\"wp-caption-text\">(Credit: WB)<\/p><\/div>\n<p><span data-contrast=\"auto\">Could <em>Detective Pikachu<\/em> be the thing to help Pok\u00e9mon reach the pop culture supernova status in America of other properties like\u00a0<\/span><i><span data-contrast=\"auto\">Harry Potter<\/span><\/i><span data-contrast=\"auto\">,\u00a0<\/span><i><span data-contrast=\"auto\">Star Wars<\/span><\/i><span data-contrast=\"auto\">, or Marvel? The pocket monsters successfully go toe-to-toe with merchandise and video games, but Pok\u00e9mon lacks the one thing that skyrockets fandoms quicker than anything else in America: a live action movie.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Of the eighteen theatrically released Pok\u00e9mon films available, all of them are animated. The highest-grossing in the franchise was\u00a0<\/span><i><span data-contrast=\"none\">Pok\u00e9mon: The First Movie<\/span><\/i><span data-contrast=\"none\">, the first film released during the American\u00a0Pok\u00e9mon\u00a0explosion in 1999. Yet, it&#8217;s only the 24th-highest-grossing traditionally animated feature film in the United States, and doesn\u2019t even crack the top 50 when you include computer-generated animation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Movies reign supreme in America, regardless of how popular a source material was before its cinematic adaptations. The Wizarding World of Harry Potter at Universal Studios is not designed to look like the books; it&#8217;s meant to transport viewers to the cinematic universe they\u2019ve fallen in love with. Marvel toys are no longer designed to imitate the comics; they\u2019re modeled after the actors playing the characters in box-office hits. America loves their movies, and the fact that Pok\u00e9mon has somehow still maintained relevance after all of these years without a cinematic universe to back it up is more than impressive; it\u2019s downright impossible to believe.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This weekend is huge for Pok\u00e9mon fans, as\u00a0<\/span><i><span data-contrast=\"none\">Detective Pikachu <\/span><\/i>has finally gotten a<span data-contrast=\"none\">\u00a0CG\/live-action hybrid adaptation. Armed with America\u2019s sarcastic sweetheart, Ryan Reynolds, voicing the titular electric\u00a0mousecat\u00a0we all know and adore, and the painfully adorable (or horrifying &#8211; I\u2019m looking at you, Mr. Mime) character designs, the box office for its opening weekend looks to land anywhere between $50-75 million. The combination of celebrity star power and palatable presentation of live-action may very well be the thing that finally ignites the spark for Americans to finally embrace what overseas audiences have known all along: Pok\u00e9mon is more than just adorable&#8230;it\u2019s awesome.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><em>Detective Pikachu<\/em> is in theaters now. <a href=\"https:\/\/www.atomtickets.com\/movies\/pokemon-detective-pikachu\/263686\">Get your tickets here.<\/a><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As of right now,\u00a0Avengers: Endgame\u00a0is continuing to demolish box office records, three more Star Wars films have been announced, and there isn\u2019t a parent in America that hasn\u2019t had haunting dreams plagued with incessant chants of \u201cMeeska\u00a0Mooska\u00a0Mickey Mouse.\u201d Disney is home to four of the top ten highest-grossing media franchises, but many in North America [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":7320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[50],"tags":[40,37],"class_list":["post-7317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","tag-featuredpage","tag-news"],"_links":{"self":[{"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/posts\/7317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/comments?post=7317"}],"version-history":[{"count":2,"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/posts\/7317\/revisions"}],"predecessor-version":[{"id":7322,"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/posts\/7317\/revisions\/7322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/media\/7320"}],"wp:attachment":[{"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/media?parent=7317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/categories?post=7317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/tags?post=7317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}