{"id":14575,"date":"2020-08-04T14:59:49","date_gmt":"2020-08-04T21:59:49","guid":{"rendered":"https:\/\/atomtickets.com\/movie-news\/?p=14575"},"modified":"2020-08-05T14:07:03","modified_gmt":"2020-08-05T21:07:03","slug":"mulan-release-september-4-labor-day-weekend-disney-plus","status":"publish","type":"post","link":"https:\/\/atomtickets.com\/movie-news\/mulan-release-september-4-labor-day-weekend-disney-plus\/","title":{"rendered":"Disney Scrapping &#8216;Mulan&#8217; Theatrical Release, Will Debut On Disney+ Labor Day Weekend"},"content":{"rendered":"\n<p>After pulling live-action remake <em>Mulan<\/em> <a href=\"https:\/\/atomtickets.com\/movie-news\/fall-and-winter-movie-release-calendar\/\">off the release schedule indefinitely<\/a> a few weeks back, Disney today announced it&#8217;s making the decision to forego a theatrical release entirely in the United States, instead sending it to Disney+. <\/p>\n\n\n\n<p>During an earnings call, it was announced that <em>Mulan<\/em> will be debuting on Disney+ on September 4th, Labor Day weekend, for the premium rental price of $29.99. &#8220;We thought it was important to find alternative ways to bring [Mulan] in a timely manner,&#8221; said Disney CEO Bob Chapek. <\/p>\n\n\n\n<p>Chapek and other Disney executives stressed that this is a one-off situation created by the pandemic shutdown forcing their hand. Their plan, reportedly, is not to regularly pull big theatrical releases and send them to Disney+ moving forward. However, considering Disney has already twice bumped theatrical releases to Disney+ in the last few months, first with <em>Artemis Fowl<\/em>, then <a href=\"https:\/\/atomtickets.com\/movie-news\/hamilton-coming-to-disney-plus-july\/\">with the theatrical recording of <em>Hamilton<\/em><\/a>, it seems likely that Disney is testing the waters to send more big-budget films to PVOD. <\/p>\n\n\n\n<p>When asked about the possibility of Marvel&#8217;s <em><a href=\"https:\/\/www.atomtickets.com\/movies\/black-widow\/287637\">Black Widow<\/a><\/em> moving, Chapek admitted they&#8217;re very curious to see what happens with their first premium VOD release and if people are willing to shell out for the $29.99 price point. He then explained they plan to learn from <em>Mulan<\/em> in regard to future tentpoles potentially going right to Disney+ instead of getting a theatrical release. So&#8230;that&#8217;s not exactly a &#8220;yes&#8221; on <em>Black Widow<\/em> going to Disney+ but it&#8217;s not exactly a &#8220;no,&#8221; either. Consider it more of a &#8220;We&#8217;ll see.&#8221; <\/p>\n\n\n\n<p>This speculation is corroborated by The Verge media reporter Julia Alexander:<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">From a Disney+ source, re Chapek&#39;s comments on Mulan being a one-time deal: &quot;We&#39;ve put in enough work that it&#39;s not a one off.&quot;<\/p>&mdash; Julia Alexander (@loudmouthjulia) <a href=\"https:\/\/twitter.com\/loudmouthjulia\/status\/1290758974573293572?ref_src=twsrc%5Etfw\">August 4, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><em>Mulan<\/em>&#8216;s budget is around the $200 million mark, expensive for any tentpole, let alone one not going to theaters. Disney would need almost 6.7 million people in the U.S. to purchase <em>Mulan<\/em> at the $29.99 price point to make up the production budget alone. However, Disney will still be releasing <em>Mulan<\/em> overseas and in other markets where Disney+ is not available. It was stated on the same call that Disney+ now has 60.5 million paid subscribers. If even 10% of paid subscribers shell out for <em>Mulan<\/em>, it&#8217;s entirely possible that between international theatrical and domestic Disney+ rentals that <em>Mulan<\/em> will make back its budget and be profitable. <\/p>\n\n\n\n<p>This will be an interesting situation to watch and could determine a great deal about the future of theatrical vs. streaming. In any case, it&#8217;s a relief to get a firm plan for <em>Mulan<\/em>, which has had a rough road in getting to its release date. It was originally set to release on March 27th, just before theaters everywhere shut down. It then got pushed to a July 24th release and then again to August 21st before being pulled off the schedule entirely. At this point, we&#8217;re just excited to see it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After pulling live-action remake Mulan off the release schedule indefinitely a few weeks back, Disney today announced it&#8217;s making the decision to forego a theatrical release entirely in the United States, instead sending it to Disney+. During an earnings call, it was announced that Mulan will be debuting on Disney+ on September 4th, Labor Day [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9143,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[64,51],"tags":[37,46],"class_list":["post-14575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disney","category-news","tag-news","tag-newspage"],"_links":{"self":[{"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/posts\/14575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/comments?post=14575"}],"version-history":[{"count":2,"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/posts\/14575\/revisions"}],"predecessor-version":[{"id":14578,"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/posts\/14575\/revisions\/14578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/media\/9143"}],"wp:attachment":[{"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/media?parent=14575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/categories?post=14575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atomtickets.com\/movie-news\/wp-json\/wp\/v2\/tags?post=14575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}